Marketing Analysis
More Than a Hit Counter
Most people want to know how many visitors come to their Web site. For this application, simple hit counters do the job just fine. When a more thorough understanding of your Web site traffic is required, a thorough analysis of your Web server's log file is required.
A Locked Treasure Chest
Today's Web servers often record a log file that stores some basic information each time somebody visits your Web site. Unfortunately, this log file is not very user-friendly. It may contain thousands of lines of abbreviations and jargon that are virtually incomprehensible. Locked in these thousands of lines of text, however, is a treasure trove of valuable information.
Unlocking the Treasure Chest
Empire Web Pages has software and skills that enable us to decipher the information locked inside your server's log file. With the reports that we can generate from these incomprehensible text files, you can see graphs and charts that give you answers to questions like these:
- What links to my site generate the most traffic?
- Which search engines bring me the most visitors?
- What pages in my site are the most popular? Least popular?
- Which page in my site is the one that causes people to leave and go elsewhere?
- What time of day is traffic to my site the busiest? What days of the week? What months of the year?
What it Means to You
Once you have the answers to questions like those listed above, the biggest question of all becomes: "How can I use this knowledge to capture more customers or sell more products?"
Interested in the answers? Call Empire Web Pages to see how we can help you find them.